Thursday, March 20, 2008

Monetizing Online Magazines

The explosion of creative communities in the past ten years with refined versions of Photoshop, Illustrator and Flash have proliferated across the internet. There has been a lot of solid creative works from artists young and old exploring the powers of art technology available in their home. Online magazines, especially those in the action sports industry and fashion sectors have exhibted impressive photography and design from hundreds of new artists per day. The collective man hours put into some of these projects is immense forcing many editors, graphic designers and writers tons of work at little pay.
[Skimboarder online Magazine. Dave Levin's stab at an online collection of photography, writing and design for one of the most obscure and insanely sick sports ever.]

The attempt to monetize these creative ventures is often a challenge. With more websites and online publications selling advertising than ever, and sites where creative content is uploaded by users and distributed for free, leads to fewer advertising dollars available to these online magazines everday. Trying to maintain a digital magazine when, there is more and more demand for content because the internet has stretched talent across a huge spectrum, while there is a dispersion of advertising revnue and hence less money to find that content. Dave Levin, creator and editor of Skimboarder.com faces another problem, his sport is such a niche activity that he only gets 10,000 views per month. To help change the dynamics of his site Levin says, "I'm developing a community based website; testing out its functionality for skimboarder.com." This site could be compared to NewSchoolers.com a successful freestyle skiing community that has used usernames, forums, media uploading and editorial stories to create a teeming internet info village. With these types of sites, monetizing is more lucrative because users frequently return and you can track user logins and activity and then vend that activity to advertisers.
[HoneyEatYourSalad.org a completely free and advertising void design and photography mag.]

Other truly dedicated magazine teams on the Internet publish advertising free magazines that are a testament to the creative spirit. Most of these magazines are built with royalty free submissions from artists all over the world. Magazines like HoneyEatYourSalad.org epitomize how easy and simple the Internet has made publishing e-zines. The magazine flash engine is really cool.

[The work of Emilie Bjork from HEYS.org]