The series will be a new chapter in ABSTRACTmall's experimentation with internet technologies enhancing the shopping experience of the website as a whole. As a clothing distributor first, ABSTRACTmall is excited to pounce on any opportunity that broadens unique content available on their system. In the fall of 2007, ABSTRACTmall distributed a skiing project, theSPOTL!GHTproject for $.99 a download through their download gateway. "On The Verge" will be free for all visitors but, "this exciting new opportunity to experiment with a periodical video cast series leaves opportunities for us to monetize projects like this so better and better content can become available through this unique service" says Court Rye of ABSTRACTmall. Shooting begins at the end of February and the first episode should be available about a month after that.
